T-Commerce 2008
In the year 2008, 4.7 bill. Euro will be turned over through transaction-based services on the German TV market. This equals a turnover doubling compared to those in the year 2002. T-Commerce will therefore develop to be an important revenue factor for the German TV market.
This is the result of a recently published study "T-Commerce 2008 - Market Potentials for transaction-based services on the German TV market", by GoldMedia GmbH, Media Consulting & Research.
In the year 2008, 4.7 bill. Euro will be turned over through transaction-based services on the German TV market. This equals a turnover doubling compared to those in the year 2002. T-Commerce will therefore develop to be an important revenue factor for the German TV market.
T-Commerce includes all revenues generated through the TV-set as a distribution and marketing channel.
The study T-Commece 2008 offers a complete analysis of the single market segments on the T-Commerce market. The markets are represented in detail including the respective competi-tors. In addition, the study also includes precise evaluations of the current situation on the market segments as well as forecasts on their future development and estimated market po-tentials in 2008. The forecasts take into account the modified conditions and most recent developments on the German TV advertising market, on the cable market and in the digital TV sector.
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