What are important developments in the media, entertainment and telecommunications industries in Germany in 2019?
Every year, the consulting firm Goldmedia publishes analyst commentaries and trend hypotheses for the coming year in Germany, looking at the media, telecommunications, entertainment and Internet sectors. You can find the analyst commentaries of Goldmedia's Trend Monitor 2019 as single articles (only in German ) in the Goldmedia Blog.
The Goldmedia Trend Monitor 2019 addresses disruption in the moving image market, the declining duopoly and new players in the online advertising sector, and the latests trends in the gaming industry such as gaming as a service and mobile shift. It asks whether audio is advancing to become the new leading medium, whether A-VoD can save the TV broadcasters and industry, and how the book industry is working to hang on to its readers. The Trend Monitor 2019 also takes a look at the expected changes in the streaming market, explains how algorithms are making inroads at the cinema box office, and highlights how nanos are becoming a trend in influencer marketing.
Movement in the streaming market: everybody against Netflix
“The next round in the fight for VoD customers will begin in 2019. TV providers and Deutsche Telekom are making huge investments in the development of their own platforms. Meanwhile there is competition from the USA in the form of Disney and Warner.” (Max Reichert)
Games as a service: video games will shift more towards a subscription model in 2019
“People no longer just play through games once. Instead gaming services are increasingly retaining players over the long term, motivating them to conduct regular transactions and turning their games into media brands.” (Mathias Birkel)